The case:
Burger King wanted to draw attention to their new and very cheap burger ‘Hot Salsa’. It only costs 2€, but sometimes even that is too much for a student on a budget. So how could we ensure that anyone can afford a Hot Salsa … Read More →
Category Archives: Work
Work: Burger King Have It Your Way Campaign
Work: Singing weathergirl
The Brief
Increase awareness of the upcoming talent show ‹‹X Factor››
Strategy
Based on the key insight that anyone can have the X Factor, we needed to prove that the talent could be hidden anywhere. And that it could come to life when you least expect it. And … Read More →
Work: SOL Guru Case
Challenge
Launch the new Norwegian question/ answer-based web service Solguru.no in a saturated market with only €140K.
Goal: 100,000 unique visitors a week, in 4 months.
Strategy
Capture consumers’ imagination by demonstrating the importance of getting answers, stating: ‘SOME THINGS ARE NICE TO KNOW’
Activation
Extraordinary situations created to intrigue consumers, posing … Read More →

Litago teaser is out!
We can’t wait to release the next Litago campaign. Check out the new teaser video here and follow us on facebook.com/litago for more news.