We can’t wait to release the next Litago campaign. Check out the new teaser video here and follow us on facebook.com/litago for more news.

The case:

Burger King wanted to draw attention to their new and very cheap burger ‘Hot Salsa’. It only costs 2€, but sometimes even that is too much for a student on a budget. So how could we ensure that anyone can afford a Hot Salsa burger? We found a currency no one had given a value yet – and that anyone can afford.

Facebook-likes

We created a system that could track and measure «likes» on status updates mentioning  Burger Kings Facebook page.

This is how it works:

1. Join the Facebook page «Have It Your Way», and follow the instructions.
2. When you write a status update, mention the page @HaveItYourWay.

If 10 people like your status, you automatically recieve a message from the King, including a free Hot Salsa coupon – Straight to your cell phone.

Then, we introduced the Norwegian people to the new currency. In the restaurants, outdoors and on Facebook.

Results:

As expected norwegian students were quite poor during the campaign. Thousands of people mentioned @HaveItYourWay in their status updates….and even more people liked them. And saw them.When Facebook shut down the campaign after only 5 days, Burger King had already reached their goals:

All the free coupons were given out.

Burger King’s fanpage had reached 30.000 new members.

And the restaurants sold more ‘Hot Salsa’ burgers than ever.

During the short campaign, we even got media coverage in national newspapers, digital newspapers and blogs. But most importantly; By adding a new dimension to BK’s slogan ‘Have It Your Way’, we gave all burger lovers a taste of Burger King. Even if they didn’t have 18 NOK.

DIST Creative vokser med nye kunder og søker igjen etter et nytt hode. Denne gang ønsker vi å ansette en briljant prosjektleder med digital erfaring.

Som prosjektleder i DIST vil du være den sentrale pådriveren for å igangsette, drive og lande prosjekter i DIST.  Du må synes at leveranser og kontroll er maksimalt givende og utfordrende. Alt handler om små ting i DIST og våre løsninger krever ofte nitidig detaljstyring. Som prosjektleder er du kunnskapsrik, med bredt nettverk og et raskt, strukturert hode. Det er en styrke om du liker å jobbe sammen med de kreative og kanskje har en sær interesse vi kan nyte godt av. Bakgrunn kan være hva som helst, så lenge du er suveren. Ordnung muss sein!

Alle ansatte i DIST har stor frihet i forhold til arbeidsdagen og hvordan de løser utfordringene, men samtidig kreves det sterke resultater. Er du uredd og har tro på at nettopp du passer perfekt hos oss, send en søknad inkl. CV til byråleder Morten Isachsen, morten@distcreative.com, innen 20.06.2010.

Yabbadabbadoooo! DIST Creative won two gold, one bronze and five diplomas in Gulltaggen 2010. Best innovative idea for the X Factor campaign and best social media strategy for NetCom won by DIST Creative in coop with Sermo Consulting. Also huge thanks to Jimmy Royal and WOX for brilliant partnership on the NetCom case. This made us the 2nd best agency in Norway in this competition. Supercool and superfunny! Respect to TRY/APT for their brilliant Harry Hole campaign.

Check out the statistics and all winners here.

Nina Inberg has entered the DIST office as our brand new Project Manager. She has a BA in Marketing communication and a MA in marketing communication from Bournemouth university. In the UK she used to work for an integrated marketing agency called Space where she worked with clients such as NIVEA, Rioja wines and Desperados.

Nina moved back to Oslo summer 09 and started working for LOS&Co as an Account Manager and media advisor. Clients she worked with included Hurtigruten, SBS Radio (Radio 1, Radio Norge and Voice), Klimaløftet, Natura Lab, ResMed, Fluenta, GO3, Frisk Forsikring, Hurtigruta Carglass etc.

Welcome, Nina – we are happy to have you onboard!

DIST left their mark at the national Norwegian advertising awards “Gullblyanten” last friday, winning gold, silver and bronze. The gold and bronze award was actually won in the same category for alternative media channels, for the “Singing Weather Girl” and “Litago Mokka”.

DIST shares the honor of the silver in the category “Interactive Design”, with our good friends at Jimmy Royal who helped us develop the online campaign “Litago Cow Art”.

The Singing Weather Girl was also nominated “Pioneer of the Year”, but lost to a very worthy winner – the design bureau Anti and their “Anti Sweden Jeans”.

A case film of the Norske Talenter campaign we made for TV2 in January 2010.

Finally we’re set go to launch or new agency profile. The job has been brilliantly solved by the superclever designheads at ANTI, and we are more than proud. The profile includes everything we have ever wanted and a few things we have only dreamt about. Rock solid work by Martin and Kjetil in ANTI.

Full documentation of DIST agency profile:

Now it’s official. The new agency profile for DIST Creative is in place. Just as corporate and playful as in our best dreams, we’re pretty proud to start implementing it. Big shouts to the design agency ANTI for creating such great handcraft and for understanding our exact needs. The profile includes agnency logo, business cards, themes for all documents, illustration style, photos and more. We love it. And yes, we will post it here very soon.

Since we always stretch ourselves for more, we also thought this could be the right moment to get a place in Guinness Book of Records. How? We’ve produced the biggest bussiness card in the world. Read all about it here.

DIST Creative vokser med nye kunder og søker nå etter fire nye hoder. Mer spesifikt ønsker vi å ansette en strateg/konsulent, en prosjektleder, en tekstforfatter og en art director.

Strateg/konsulent: Du må ha bred kunnskap innenfor hele marketing begrepet, samt ha unik erfaring og et strategisk hode som klarer å balansere kreativitet med forretningskritiske målsetninger. I DIST jobber vi med kunder som Google, Burger King, NetCom og TINE, men også mindre merkevarer. Dette betyr at du må være løsningsorientert uansett størrelse på budsjettet vi skal forvalte. Det er et stort pluss om du har positiv autoritet og har evnen til å eie møterommet. Bakgrunn kan være hva som helst, så lenge du er suveren.

Prosjektleder: Du vil være den sentrale pådriveren for å igangsette, drive og lande prosjekter i DIST.  Du må synes at leveranser og kontroll er maksimalt givende og utfordrende. Alt handler om små ting i DIST og våre løsninger krever ofte nitidig detaljstyring. Som prosjektleder er du kunnskapsrik, med bredt nettverk og et raskt, strukturert hode. Det er en styrke om du liker å jobbe sammen med de kreative og kanskje har en sær interesse vi kan nyte godt av. Bakgrunn kan være hva som helst, så lenge du er suveren. Ordnung muss sein!

Tekstforfatter og Art Director: Enten du er singel eller i et team, så er du hjertelig velkommen til å søke! Her ønsker vi personer med erfaring fra tilsvarende stillinger i annet byrå, som er sulten på DIST fordi vi er et byrå hvor hele og sterke idéer blir virkelige. Fordi kreativitet handler om ALT vi kan gjøre for å løse utfordringene til våre kunder. Vil du jobbe et sted hvor alle rundt deg anstrenger seg maksimalt for at dine tanker og løsninger skal bli realisert, så er DIST et slikt sted.

Alle ansatte i DIST har stor frihet i forhold til arbeidsdagen og hvordan de løser utfordringene, men samtidig kreves det sterke resultater. Er du uredd og har tro på at nettopp du passer perfekt hos oss, send en søknad inkl. CV til byråleder Morten Isachsen, morten@distcreative.com, innen 05.02.2010.