Challenge
Launch the new Norwegian question/ answer-based web service Solguru.no in a saturated market with only €140K.
Goal: 100,000 unique visitors a week, in 4 months.
Strategy
Capture consumers’ imagination by demonstrating the importance of getting answers, stating: ‘SOME THINGS ARE NICE TO KNOW’
Activation
Extraordinary situations created to intrigue consumers, posing relevant questions. In total we executed 15 different ambient ideas creating more than 5.500 touchpoints with consumers in the four main cities in Norway during a two week period. Example: A ‘person’ crushed under a Grand Piano at the main subway station where more than 60.000 people pass every day, asking ‘What is Karma?’
8 week online campaign, 200 unique web banners, on 60 different niche websites.
The Results
Massive Pr buzz, word-of-mouth, press, blogs and social media coverage in Norway and abroad. The goal of 100,000 unique visitors a week was achieved in just six days, and numbers have been steady since.
2 Comments
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