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← Older: Work: SOL Guru Case
Challenge
Launch the new Norwegian question/ answer-based web service Solguru.no in a saturated market with only €140K.
Goal: 100,000 unique visitors a week, in 4 months.
Strategy
Capture consumers’ …
Newer: News: DIST hires new creative team →
Tonje and Lars are both educated as Art Directors at Westerdalsd School of Communication and has worked as a team since 2007. They had their …
Work: Singing weathergirl
The Brief
Increase awareness of the upcoming talent show ‹‹X Factor››
Strategy
Based on the key insight that anyone can have the X Factor, we needed to prove that the talent could be hidden anywhere. And that it could come to life when you least expect it. And so we did. For hardly any money at all.
Creative execution
Challenge the weather girl to sing the whole weather forecast. From the beginning to the end. On rhyme. Live!
Results
The stunt generated an estimated marketing value of 600.000 Euros. 60% market share in the main target audience, the first episode.